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Just like a consumer brand, our personal brand is about much more than a “logo” – it is our behaviours, statements and questions that will determine how others see us. We use the “hedgehog concept” from Good to Great to help participants create a personal brand plan.
Participants develop a personal brand plan, then “pitch” themselves to a partner!
ROOM SET UP: Cabaret.
|Exercise#1: If I was a brand...||Working in pairs|
|Your personal brand: the Hedgehog concept||Interactive presentation|
|Exercise #2: Pitch-a-thon||Group exercise|
|Exercise #3: My personal brand||Individual exercise|
|PDS Brand Attributes||Group exercise|