GEORGE BERNARD SHAW
At Audience, we think old GBS is onto something. And we think that illusion comes from a lack of attention to the audience.
For us, the only real measure of success is how well an idea, a piece of information, or a moment of inspiration is felt and experienced by the people receiving it.
That’s why we bring an intensive and unrelenting focus to the audience experience. We challenge ourselves and our clients to start by looking at every communication touchpoint from the perspective of the people who will be experiencing it.
What do they want? What do they need? What’s in it for them?